Having just to get started, Jim Penman started a sideline lawn mowing venture as he earned a PhD in college. He began Balwyn Gardening, afterwards renamed “Jim’s Mowing”, as a growing business in 1982. The Jim’s Mowing business system proved enough of a success to be duplicated over many other industries, with the Jim’s Group establishing offices for all manner of household and business services between 1994 and today. He initially planned only at hiring subcontractors, but his business grew and he slowly started to focus on the building up and selling of yard mowing routes – having more than a hundred over many years.
By the late ’80s Jim Penman made his business a franchise and ever since that time the increase of Jim’s business has been swift. The conversion to just offering franchises came from a need to offer better customer service, and with all the risk of competition from the coming of VIP Home Services.
With a humble beginning, at first startingwith the thought of earning “a few bucks” by mowing other people’s yards, Jim’s Mowing has grown to Australia’s biggest lawn mowing franchise. The franchise proved amazingly successful, with over 60 Franchisees operating by the closing of the year and established in all states in Australia within the first three years. From being modest and comparatively unknown, it is now the greatest and best known yard mowing business on the planet.
The cleaning franchise was established after then, and was soon ammended with dog wash, fencing, handyman and about fifteen other offices which now were located in Australia, New Zealand, Canada as well as the United Kingdom. In the last few years, Jim’s has launched several new offices. Each one of these are run with experienced people supplying their technical expertise and Jim’s focusing on the franchising and management side. It has been a highly winning operation. A commitment to serving customer found this business increase at a rapid speed with more customers than one individual could efficiently manage, prompting Jim to start franchising in the late ’80s.
He has said that the key to success comes from a consistent concern for the wellbeing of both customers and franchisees. Jim is married, has nine kids, drives a 22-year old auto and is establishing a college.